| 单词 | 营销 |
| 释义 | DEFINITIVE EXAMPLES 权威例句〔ADVERTISING〕The business course includes classes on marketing. 这个商业课程包括营销课。朗文写作活用〔ADVERTISING〕The company has exclusive European rights to market the new software. 该公司拥有这种新软件在欧洲的独家营销权。朗文写作活用〔BASIC〕Increased sales to the under-25s will be the cornerstone of our marketing strategy in the coming year. 我们来年的基本营销策略，是提高对25岁以下消费群体的销售额。朗文写作活用〔MANAGER〕Jan is based in Birmingham and reports to the Head of Marketing. 简在伯明翰工作，向营销主任汇报。朗文写作活用〔RICH〕The company promised its sales team that, if they worked hard enough, they would get rich quick. 公司向营销人员保证，如果他们干得卖力，很快就能发财。朗文写作活用〔UP〕Borland rose to the top of the computer software industry by a mixture of innovation and good marketing. 宝兰公司大胆创新而且营销有方，成了电脑软件行业的巨头。朗文写作活用〔absolutely〕He has absolutely no experience of marketing.他毫无营销经验。朗文当代〔account〕Biggart Donald, the Glasgow-based marketing agency, has won two Edinburgh accounts.比加特·唐纳德，这家驻格拉斯哥的营销代理公司已赢得了两个爱丁堡的客户。柯林斯高阶〔advice〕I usually ask an expert for advice about marketing matters.市场营销方面的问题我常常向专家求教。外研社新世纪〔area〕His areas were advertising and distribution.他的职务范围是广告和营销。英汉大词典〔beef〕The hotel plans to beef up its marketing effort.该宾馆打算加强其营销工作。麦克米伦高阶〔blitz〕The company is planning an advertising/marketing blitz for the new product.公司计划对新产品进行闪电式的宣传/营销。韦氏高阶〔branding〕The successful branding and marketing of the new beer has already boosted sales and increased profits.对这种新啤酒的成功品牌化和市场营销已经促进了销售，其利润也有所增加。剑桥高阶〔brave new〕They introduced customers to the brave new world of app-driven marketing.他们将顾客引入了这种通过应用程序进行市场营销的全新世界。剑桥高阶〔campaign〕We designed an Internet marketing campaign.我们策划了一次因特网营销活动。牛津搭配〔charge〕John has been put in charge of marketing.约翰被派去管理营销部门。牛津搭配〔charge〕Philip's in charge of our marketing department.菲利普负责我们的市场营销部。麦克米伦高阶〔cheapen〕Poor marketing can cheapen a brand name.拙劣的市场营销可能会败坏一个品牌的名声。韦氏高阶〔clever〕Using the Welsh name was a clever marketing ploy.用这个威尔士名字是个聪明的营销策略。麦克米伦高阶〔college〕After graduating (from) college, I landed a job in marketing.我大学毕业后找到一份市场营销工作。牛津搭配〔control〕He's in charge of marketing.他负责营销。朗文当代〔dictum〕She reminded us of Barnum's dictum: You could sell anything to anybody if you marketed it right.她提醒我们想想巴纳姆的名言：如果营销得力，你可以把任何东西卖给任何人。柯林斯高阶〔diploma〕He has a diploma in marketing.他有市场营销专业的文凭。麦克米伦高阶〔director〕Alan Watt, senior director of marketing and strategy 艾伦・瓦特 － 市场营销和战略部资深总监牛津搭配〔eat〕Marketing costs ate into their profits.营销成本耗掉了他们的利润。韦氏高阶〔exception〕Marketing is applied to everything these days, and books are no exception.现在市场营销已无处不在，图书也不例外。柯林斯高阶〔fall〕The job falls under the heading of 'sales and marketing'.这个职位属于“市场营销”这一类。朗文当代〔fit〕How does this fit into the company's overall marketing strategy? 这和公司整体的营销策略相契合吗？朗文当代〔follower〕A successful marketing campaign will have many followers.成功的营销活动一定有很多效仿者美国传统〔gimmick〕They give away free gifts with children's meals as a sales/marketing gimmick.他们给儿童套餐搭配免费礼品作为促销／营销伎俩。剑桥高阶〔increasingly〕Marketing techniques are becoming increasingly sophisticated.市场营销技巧越来越先进。朗文当代〔ineffective〕Traditional marketing campaigns have been ineffective in attracting the highly coveted 20- to 35-year-old male consumer.传统营销活动无法吸引商家青睐的20至35岁之间的男性消费者。外研社新世纪〔later〕The role of marketing is dealt with in a later chapter.市场营销的作用会在稍后的一章中述及。朗文当代〔lingo〕Don't use marketing lingo.不要用营销行话。外研社新世纪〔manager〕Linda Emery, marketing manager for Wall's sausages.琳达·埃默里——沃尔香肠公司的营销经理柯林斯高阶〔marketing mix〕The key focus of the marketing mix will be on price and distribution.营销组合的关键将放在价格和配送上。外研社新世纪〔marketing mix〕The key focus of the marketing mix will be on price and distribution.营销组合的重点将放在价格与配送上。柯林斯高阶〔marketing〕Users downloaded the ad and sent it on to friends, a pure form of viral marketing.用户下载广告发送给朋友，这是一种纯粹的病毒式营销。牛津搭配〔marketing〕We could get more sales through better marketing.我们可以通过改进营销来提高销售额。牛津搭配〔means〕Marketing is only a means to an end.营销只是一种达到目的的手段。外研社新世纪〔move〕Getting a job in marketing was a good career move.找份市场营销的工作是一个不错的职业选择。牛津高阶〔new〕This is an entirely new concept in marketing.这是一个全新的营销理念。外研社新世纪〔ought to〕The company ought to be making changes in its marketing strategy.公司应该在营销策略上作出改变了。朗文当代〔pass〕Bill was upset about being passed over for the marketing job.比尔因为没被分派到营销部门工作而感到很苦恼。麦克米伦高阶〔peer group〕The marketing study dealt mainly with an adolescent peer group.此次营销研究的主要对象是同一个年龄段的青少年群体。麦克米伦高阶〔pitch〕He was making his pitch for more marketing revenue.他正在试图说服人们可以获得更大的营销收入。外研社新世纪〔ploy〕Christmas should be a time of excitement and wonder, not a cynical marketing ploy.圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。柯林斯高阶〔presentation〕The sales manager will give a presentation on the new products.营销经理将举行一次新产品推介会。牛津高阶〔president〕Research and marketing operations will be Mr. Furlaud's job as president of the new company.作为新公司的总裁, 弗劳德先生将负责研发和市场营销。外研社新世纪〔pride〕Businesses rushed to include images of patriotic pride in their marketing.各企业在营销中纷纷将爱国自豪感的意象包括在内。牛津搭配〔put〕She was put in charge of the marketing department.她被任命担任营销部主管。麦克米伦高阶〔recognition〕One of the main goals of marketing is name recognition.市场营销的主要目标之一就是建立知名度。牛津搭配〔remit〕Marketing is outside our remit.市场营销不是我们的职责。朗文当代〔revolution〕Marketing has undergone a revolution in recent years.市场营销近年经历了一场革命。牛津搭配〔start off〕She started off as a sales assistant but is now the marketing director.她刚开始只是一名销售助理，但现在已经是营销主管了。韦氏高阶〔strategy〕The company adopted aggressive marketing strategies to sell its products.这家公司采用了积极的营销策略销售其产品。牛津搭配〔target〕Yuppies are a prime target group for marketing strategies.雅皮士是市场营销策略面向的主要目标群体。柯林斯高阶〔tool〕A book's cover can be a great marketing tool.书的封面能成为很棒的营销手段。韦氏高阶〔trim〕We trimmed the marketing department.我们缩小了市场营销部的规模。外研社新世纪〔welter〕We are reducing the company's welter of development projects and will streamline sales and marketing.我们正在缩减公司杂乱无章的开发项目，并将精简销售和市场营销部门。剑桥高阶〔winning〕They were a winning marketing team.他们是一支成功的营销团队。韦氏高阶〔wonderful〕She has a reputation for coming up with weird and wonderful marketing ideas.她以提出新奇的营销创意而著称。牛津搭配〔word〕E-marketing is the current buzzword.电子营销是现在的时髦词汇。牛津搭配A reduction in customer churn is our marketing priority.减少客户流失是我们营销的优先事项。牛津商务Applications are now invited for the position of marketing manager.招聘营销经理一职。剑桥国际Control of the website can now be devolved from specialist staff to the marketing department.网站的控制权现在可以由专业人员移交给营销部门。牛津商务Direct mail is an important part of the marketing communications mix.直接邮寄广告是营销传播组合的重要组成部分。牛津商务Direct marketing cuts out the costs of supplying shops and enables customers to buy at lower prices.直接营销免去了给商店供货的费用，使顾客能够低价购买商品。牛津商务Gimmickry is a major feature in the marketing of children's toys.耍些小花招是儿童玩具营销上的一个主要特点。剑桥国际He developed a marketing plan that didn't cost him a dime.他不费吹灰之力就编写了一份营销计划。牛津商务He has good ideas but he isn't practised in the art of marketing.他有好的想法，但营销技巧却嫌生嫩。牛津商务He worked for them on the sales and marketing side.他在他们那里从事销售及营销工作。牛津商务His first job in the company was as an assistant to the marketing director.他在公司的第一份工作是给营销总监当助手。牛津商务I have been liaising closely with the marketing department.我一直和营销部门有密切的联系。牛津商务Investigators have launched a probe into the company's sales and marketing practices.调查人员已经开始对公司的销售和营销做法进行调查。牛津商务Looking at his CV, he should fit the sales job perfectly.看他的履历，他应该完全胜任营销工作。剑桥国际Marketing companies find it useful to analyse clickstream data.营销公司发现分析点击流数据很有用。牛津商务Marketing strategy is likely to form the basis for discussions at next month's conference.营销策略可能成为下月会议讨论时的基础。牛津商务Marketing, sales and IT are being merged to cut costs.营销、销售和资讯技术部门三者合一以削减成本。牛津商务Our marketing people have come up with a great idea for the launch of the new model.我们的营销人员为新产品的上市想出了妙计。剑桥国际Products and the manufacturing process seem to have priority, and marketing is only of tertiary importance.产品和生产过程似乎是重点，而营销仅处于第三位。牛津商务She resigned as head of marketing.她辞去了营销部门主管的职务。牛津商务She's got the gift of the gab--she should work in sales and marketing.她口才很好----应该去搞营销。剑桥国际She's hoping for a career in marketing, advertising or public relations.她希望从事营销，广告或公关工作。剑桥国际The airline has brokered a joint marketing deal with the city tourist board. 航空公司与市旅游局达成了一项联合营销协议。牛津商务The best method of cheap direct mail marketing is a sales letter and reply card.廉价直接邮寄营销的最佳方式是推销函和信息反馈卡。牛津商务The buzz groups came up with some creative ideas for a marketing campaign.议事小组对营销活动的开展想出了不少创新的构思。牛津商务The company has appointed a new marketing director to broaden its strategic expertise.这公司任命了一位新的营销主管来扩展谋略方面的知识。剑桥国际The company is an offshoot of mass mobile phone marketer Nokia.这家公司是大型手机营销商诺基亚的分支机构。牛津商务The company is seeking marketing approval for (= permission to sell) a new drug.公司正寻求取得新药的营销许可。牛津商务The extra investment will be used for marketing and new-product development.额外的投资将用于营销和新产品开发。牛津商务The future of marketing is about getting back to basics.未来的营销将逐渐回归基本原则。牛津商务The marketer builds a relationship between the brand and the customer.营销商在品牌和用户之间建立联系。牛津商务The opportunity cost of expanding the Marketing Department is that Human Resources will have to be made smaller.扩大营销部门的机会成本是不得不缩减人力资源部的规模。牛津商务The search engine searches through 13 million abstracts from marketing journals.搜索引擎从 1300 万条营销杂志的摘要中进行搜索。牛津商务Their marketing strategy for the product involves obtaining as much free publicity as possible.这产品的营销策略包括得到尽可能多的免费宣传。剑桥国际We decided to get back into the marketing game.我们决定回到营销行业中来。牛津商务We need a strong marketing concept.我们需要有影响力的营销概念。牛津商务We need to develop a global marketing strategy.我们必须制订一项全球营销策略。牛津商务We use a range of marketing tools to build brand equity.我们使用一系列营销手段来建立品牌资产值。牛津商务 |
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