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释义 DEFINITIVE EXAMPLES 权威例句〔ADVERTISING〕Beside the freeway was a huge billboard showing an ad for Ben & Jerry's ice cream. 高速公路旁边是一块很大的广告牌,上面是本与杰里冰淇淋的广告。朗文写作活用〔ADVERTISING〕The company got into a lot of trouble over its last advertising campaign. 该公司在上次的广告宣传活动中惹了许多麻烦。朗文写作活用〔ADVERTISING〕We are a small business so we can only afford to advertise in the local press. 我们公司规模小,所以只做得起本地报刊上的广告。朗文写作活用〔ADVISE〕A focus group gave its responses to the proposed advertising campaign. 一个焦点小组对提议中的广告活动作出了回应。朗文写作活用〔ATTRACT/ATTRACTION〕The police force introduced a new advertising campaign, in an attempt to bring more recruits in from ethnic minorities. 警察部门推行了一个新的广告宣传活动,试图从少数民族中招收新成员。朗文写作活用〔DELIBERATELY〕If their advertisements are shocking, this is entirely intentional. 如果说他们的广告使人震惊,那完全是存心的。朗文写作活用〔EXCITED/EXCITING〕The titillating advertisements suggested more nudity than actually was in the film. 这些挑逗性的广告所暗示的裸露镜头超过了电影里实际所有的。朗文写作活用〔FAMOUS〕The brand name has become well known in Britain through clever advertising. 该商标名经过巧妙的广告宣传在英国已变得家喻户晓。朗文写作活用〔LEND〕Newspaper ads can be helpful in finding the lender with the most favourable interest rates. 报纸上的广告可以帮助你找到利率最优惠的贷款人。朗文写作活用〔MAN〕Dear Sir, I am writing to apply for the position of Sales Executive advertised in yesterday's ‘Times’. 亲爱的先生:昨日贵公司在《泰晤士报》上刊登招聘销售经理的广告,本人特写此信应聘。朗文写作活用〔NICE〕It's extremely difficult to create a really appealing advertisement. 要创作出一个非常有吸引力的广告,那是非常困难的。朗文写作活用〔NOW〕Coca-Cola's current advertising campaign 可口可乐公司目前正在进行的广告活动朗文写作活用〔PAY〕Sponsors’ corporate logos are placed on the boards surrounding the field. 赞助商的公司标志放在场地四周的广告板上。朗文写作活用〔PLAN〕The company has had to cut £46,000 from its advertising budget. 该公司必须削减46,000英镑的广告预算。朗文写作活用〔REGULAR/REGULARLY〕Our advertising campaigns have been too sporadic to have had a lot of success. 我们的广告宣传太零星,所以不可能有大的成效。朗文写作活用〔TOO/TOO MUCH〕Many felt that the money spent amounted to overkill, and that a cheaper, less glossy advertising campaign would have been just as effective. 许多人觉得这么高的花费太过分了,花钱少一点的、不那么浮华的广告宣传会同样有效。朗文写作活用〔TRY〕The company has spent over £50 million on its latest advertising campaign. 这家公司在最近的广告宣传活动中花费了五千多万英镑。朗文写作活用〔adman〕He was the most brilliant adman that any of us knew.他是我们认识的最有才华的广告人。柯林斯高阶〔advertising〕A good advertising campaign will increase our sales.良好的广告宣传活动会增加我们的销售量。牛津高阶〔advertising〕They've decided on a new advertising strategy.他们决定采取新的广告策略。外研社新世纪〔advertorial〕An advertisement promoting the interests or opinions of a corporate sponsor, often presented in such a way as to resemble an editorial.社论式广告:宣传公司赞助商的兴趣或观点的广告,经常以社论的形式刊登美国传统〔advert〕How can I block those annoying pop-up adverts? 我怎样才能不让那些讨厌的广告弹出来?牛津搭配〔advert〕The paper ran our advert last week.这份报纸上星期登了我们的广告。牛津搭配〔aim〕Advertising aimed at children should be curbed.针对儿童的广告应受到限制。柯林斯高阶〔answer〕She answered an advertisement asking for models.她给一份招聘模特儿的广告去了信。麦克米伦高阶〔ballyhoo〕They have allowed their products to speak for themselves. No ballyhoo, no melodramatic advertising.他们让产品本身说话, 没有大肆炒作, 没有夸张的广告。外研社新世纪〔ballyhoo〕Weeks of ballyhoo preceded the play's first night.此剧首演之前进行了好几星期哗众取宠的广告宣传。英汉大词典〔billboard〕The advertisement or message posted on such a panel.广告:贴在上述平板上的广告或消息美国传统〔boot〕He is making money and receiving free advertising to boot! 他既挣了钱,又做了免费的广告!柯林斯高阶〔boot〕He is making money and receiving free advertising to boot!他既挣了钱, 又做了免费的广告!外研社新世纪〔career〕During his long career in advertising he won numerous awards and honors.在漫长的广告业生涯中他荣获了许多奖项和荣誉。韦氏高阶〔character〕The campaign was accused of character assassination (=an unfair attack on someone's character) because of its negative ads.这次宣传活动因为其负面的广告而被指责为诽谤行为。朗文当代〔classified advertisement〕An advertisement, usually brief and in small type, printed in a newspaper or magazine under headings with others of the same category.分类广告:通常是简短和小篇幅的广告,和其它同类广告印在报纸或杂志的标题下美国传统〔click out〕Often, attempts to click out of the site only serve to launch yet another ad window.想按键离开这个网站经常导致另一个新的广告窗口被打开。剑桥高阶〔commercial〕An advertisement on television or radio.在电视或无线电上的广告美国传统〔concerned〕The agency is more concerned with making arty ads than understanding its clients' businesses.广告代理商更关心拍摄附庸风雅的广告, 而不是了解客户的业务。外研社新世纪〔deception〕She accuses the company of willful deception in its advertising.她指责这家公司的广告中有蓄意欺骗行为。韦氏高阶〔display〕An advertisement or headline designed to catch the eye.夸张的广告:为引人注意而设计的广告或大标题美国传统〔emblazon〕Posters were emblazoned on the walls of the department store.百货商店的墙壁上贴满了五彩缤纷的广告画。21世纪英汉〔endorsement〕The Russian tennis star has £35m of endorsement deals.这位俄罗斯网球明星签订了金额共计3,500万英镑的广告合约。外研社新世纪〔fatuous〕Television commercials seem more smug and fatuous than ever.电视上的广告似乎较以往更自以为是和愚昧自满。文馨英汉〔geo-targeted〕We can place geo-targeted ads across any mobile device.我们可以在任何移动设备上发布根据用户所在地设计的广告。剑桥高阶〔hammering〕Recent advertising campaigns from the industry have hammered at these themes.该行业最近的广告宣传活动一直在反复强调这些主题。柯林斯高阶〔hype〕My products aren't based on advertising hype, they sell by word of mouth.我的产品销售靠的不是天花乱坠的广告宣传,而是良好的口碑。柯林斯高阶〔hype〕Unfortunately I fell for the hype and bought one.很不幸, 我对说得天花乱坠的广告信以为真, 并买了一件。外研社新世纪〔in-house〕All our advertising material is designed in-house.我们所有的广告材料都是由内部设计的。剑桥高阶〔inflated〕The promotion of a big release can inflate a film's final cost.大规模发行所需的广告宣传会增加一部电影的最终成本。柯林斯高阶〔inflate〕The promotion of a big release can inflate a film's final cost.大规模发行所需的广告宣传会增加电影的最终成本。外研社新世纪〔jingle〕A catchy, often musical advertising slogan.广告诗:朗朗上口且常配有音乐的广告语美国传统〔know〕The candidate made herself known to voters through an aggressive ad campaign.这位候选人通过一次雄心勃勃的广告宣传活动让选民对她有所了解。韦氏高阶〔leaflet〕A leaflet about the new bus services came through the door today.今天从门缝塞进来一张介绍公交车新增服务的广告。剑桥高阶〔lure〕Large firms lure customers away with slick advertising.大公司以花言巧语的广告拉走顾客。英汉大词典〔mailer〕An advertising leaflet included with a letter.附在信内的广告印刷品美国传统〔make〕The book's advertised as "navigation made easy".这本书的广告宣传词是“航海不再难”。剑桥高阶〔manipulate〕Advertising like this is a cynical manipulation of the elderly.作这样的广告宣传就是耍弄老年人。牛津高阶〔medical〕I saw an advert to join the NAAFI and I had to have a medical.我看到了加入海陆空军小吃部的广告, 我得做个体检。外研社新世纪〔national〕Coke went national with ads.可口可乐的广告遍布全国。英汉大词典〔oversee〕As marketing manager, her job is to oversee all the company's advertising.作为营销经理,她的工作是负责公司所有的广告业务。剑桥高阶〔photogenic〕Photogenic girls were sought for a series of adverts.一些上镜头的女孩子被找来做一系列的广告。英汉大词典〔poised〕The company is poised to launch its new advertising campaign.公司随时准备发起新的广告攻势。剑桥高阶〔post up〕Please post up this advertisement for our concert in your shop window.请把我们音乐会的广告张贴在你们商店的橱窗里。21世纪英汉〔preemption〕Sale of network time to candidates involves preemption of better paying advertisers.把电视广播网时间卖给竞选人使用,就必然要舍弃出价较高的广告商。英汉大词典〔product〕Consumers are becoming more suspicious of advertising claims about products that they buy.顾客对他们所购买的产品的广告宣传越来越怀疑。麦克米伦高阶〔public relations〕Environmentalists attacked the company's ad as a public-relations gimmick.环保人士指责该公司的广告分明是一项公关伎俩。剑桥高阶〔reply〕David has had 12 replies to his ad.戴维的广告已经有12条回复了。柯林斯高阶〔reply〕There were very few replies to our advertisement.我们的广告没有得到什么回应。剑桥高阶〔ring〕I'm ringing about your advertisement in the paper.我打电话来问一下你们在报纸上登的广告。牛津高阶〔satellite〕Worldwide coverage beamed by satellite generates huge audiences accompanied by global advertising revenues.通过卫星发射的信号覆盖全世界,从而产生了大量的观众并在全球范围内赚取不菲的广告费。柯林斯高阶〔slim down〕We have to slim down the company's advertising budget.我们必须减少公司的广告预算。韦氏高阶〔spread〕She is featured in spreads in Vogue.她上了《时尚》杂志的广告。牛津搭配〔square off〕The two giants in the fast-food industry are squaring off this month with the most aggressive advertising campaigns yet.本月快餐业两大巨头展开了异常激烈的广告攻势,拉开阵势准备一决高下。剑桥高阶〔stereotype〕The study claims that British advertising stereotypes women.这项研究声称英国的广告对女性抱有成见。剑桥高阶〔teaser〕An advertisement that attracts customers by offering something extra or free.优惠广告:通过提供额外的或免费的东西来吸引顾客的广告美国传统〔titillate〕So many adverts these days are designed to titillate.如今大量的广告都设计得要让人感到刺激。剑桥高阶All ads are placed on a run-of-paper basis.所有的广告都是随意确定版位的。牛津商务How much did we spend on advertising last year? 去年我们的广告费是多少?牛津商务I'm phoning about your ad in the paper.我打电话想问一下你们在报纸上刊登的广告。牛津商务If we spend $1 000 on our advertising campaign and sell 20 items, the conversion cost per sale is $50.如果我们的广告宣传活动花费 1000 元,而销售了 20 件产品,那么每件产品的转换成本是 50 元。牛津商务In a new initiative, the company is targeting local advertisers.在一份新方案中,公司针对的是当地的广告商。牛津商务It's difficult to ignore the hype surrounding the book.要忽视围绕着这本书中所作的的广告很难。剑桥国际Many advertisements for skin-care products emphasise their purity.许多护肤品的广告都宣扬其纯净。剑桥国际On a cost-per-thousand basis, newspapers tend to be a cheap way of advertising.按每千人成本计费,报章往往是一种廉价的广告媒体。牛津商务Our advertising rates are $12 per column inch.我们的广告费为每栏英寸 12 元。牛津商务Over the past quarter century our advertising company has invented thousands of catchphrases.在过去四分之一个世纪中,我们的广告公司创造了成千句流行的口号。剑桥国际So many adverts nowadays are designed to titillate.如今这么多的广告都为了激起人的欲望而设计的。剑桥国际The Internet makes up 2% of the company's advertising mix.互联网在这公司的广告组合中占 2%。牛津商务The advertising brochure sent to prospective customers is written in a rhapsodic style.送给预期顾客的广告小册子是用夸张赞美的风格写的。剑桥国际The advertising company responsible for the campaign say that they are surprised by the adverse public reaction to the poster.负责竞选的广告公司说公众对海报的敌对反应使他们惊奇。剑桥国际The company is poised to launch its new advertising campaign.公司准备发起新的广告运动。剑桥国际The company uses the tag line ‘leaders in the lighting world’.这家公司采用的广告词是“照亮世界的领路人”。牛津商务The film is being ruthlessly promoted by Hollywood's hype merchants (= people who try to get as much public attention as they can for the film).这部电影被好莱坞的广告宣传商疯狂地宣传。剑桥国际The offending ads have been removed from the website.令人厌恶的广告已从网站上删除了。牛津商务The study claims that British advertising stereotypes women (= presents false fixed ideas about what they are like).该项研究声称英国的广告对妇女抱有成见。剑桥国际The television company received several sharply-worded letters of complaint about the commercial.电视公司收到了好几封措词尖锐的投诉信,对中间插播的广告提出批评。剑桥国际There was an advert for the local radio station in last night's paper.昨晚的报纸上有一则当地广播电台的广告。剑桥国际They have a reputation for leading the market with creative advertising ideas.他们因富有创意的广告构思在市场上处于领先地位而闻名。牛津商务They reported a three per cent increase in advertising revenue for the first half of the year.他们报告今年上半年的广告收入增加百分之三。牛津商务This newspaper has nothing in it but full-page advertisements (=those filling a complete page).这份报纸上除了整版的广告什么也没有。剑桥国际We are often conned by clever advertising into thinking that certain products are better than others.我们常常被巧妙的广告宣传所欺骗,认为某些产品要比其他的同类品好。剑桥国际We put an advertisement about a nursery school in the paper to test the water.我们在报上登了幼儿园的广告,看看人们的反应如何。剑桥国际
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