| 单词 | 广告宣传 |
| 释义 | DEFINITIVE EXAMPLES 权威例句〔ADVERTISING〕Nissan is about to launch a nationwide campaign for its new range of cars. 日产公司将要为它的新车系列开展一场全国性的广告宣传活动。朗文写作活用〔ATTRACT/ATTRACTION〕The police force introduced a new advertising campaign, in an attempt to bring more recruits in from ethnic minorities. 警察部门推行了一个新的广告宣传活动，试图从少数民族中招收新成员。朗文写作活用〔DISCUSS〕Before an advertising strategy can be hammered out, the agency must understand the client's true needs. 广告公司在制定出广告宣传策略前必须先了解客户的真正需求。朗文写作活用〔FAMOUS〕The brand name has become well known in Britain through clever advertising. 该商标名经过巧妙的广告宣传在英国已变得家喻户晓。朗文写作活用〔JOIN〕The advertising campaign is trying to persuade people to join the armed forces 这次广告宣传力劝大家参军。朗文写作活用〔PREPARE〕All the necessary groundwork for the advertising campaign has already been done. 广告宣传所有必需的前期工作都已完成。朗文写作活用〔REASON〕Both the newspaper and the advertising agency have a vested interest in encouraging advertising. 报纸和广告公司在鼓励广告宣传方面都有着既得利益。朗文写作活用〔REMAIN〕Toy bears left over from an ad campaign will be donated to the children's hospital. 广告宣传活动后留下的玩具熊将捐赠给儿童医院。朗文写作活用〔SUCCEED/SUCCESSFUL〕She instantly made her mark with a series of award-winning ad campaigns for high-profile clients. 她为一些名人客户设计了一系列获奖广告宣传活动，一举成名。朗文写作活用〔TAKE PART/BE INVOLVED〕The editor pointed out that he had nothing to do with the discredited advertising campaign. 那位编辑指出他与那项声名狼藉的广告宣传活动无关。朗文写作活用〔TEACH〕For years we've been brainwashed by advertising into buying more and more things that we don't need. 多年来我们受到广告宣传的洗脑，因而购买了越来越多不需要的东西。朗文写作活用〔TOO/TOO MUCH〕Many felt that the money spent amounted to overkill, and that a cheaper, less glossy advertising campaign would have been just as effective. 许多人觉得这么高的花费太过分了，花钱少一点的、不那么浮华的广告宣传会同样有效。朗文写作活用〔TRY〕The company has launched an advertising campaign in the hope of attracting new customers. 为了吸引新顾客，这家公司发起了一项广告宣传活动。朗文写作活用〔TRY〕The company has spent over £50 million on its latest advertising campaign. 这家公司在最近的广告宣传活动中花费了五千多万英镑。朗文写作活用〔UNTRUE〕People think if kids are aware of a particular brand or ad campaign, they'll buy the product, but that's not the case. 人们以为小孩子知道某一品牌或广告宣传就会购买那种产品，但事实并非如此。朗文写作活用〔WRONG〕I feel that this advertising campaign is on completely the wrong tack. 我觉得这广告宣传活动的方向完全不对。朗文写作活用〔accent〕In any advertising campaign, you must accent the areas where your product is better than the competition.在广告宣传中，必须突出你的产品优于竞争对手的方面。剑桥高阶〔advertisement〕Television and radio refused to carry advertisements for the album.电视和广播都拒绝为该专辑做广告宣传。牛津搭配〔advertise〕It turned out to be exactly as advertised.结果和广告宣传完全相符。韦氏高阶〔advertise〕The vacation was advertised as a week in paradise.这次度假被广告宣传成在天堂的一周。韦氏高阶〔advertise〕They are advertising the new edition of the book.他们在为这本书的新版做广告宣传。韦氏高阶〔advertising〕A good advertising campaign will increase our sales.良好的广告宣传活动会增加我们的销售量。牛津高阶〔advertising〕The Government has launched an advertising campaign to encourage people to vote.政府发起了一场广告宣传活动, 鼓励大家去投票。外研社新世纪〔amid〕The new perfume was launched amidst a fanfare of publicity.这种新香水在一阵大张旗鼓的广告宣传下推出市场。剑桥高阶〔ballyhoo〕Weeks of ballyhoo preceded the play's first night.此剧首演之前进行了好几星期哗众取宠的广告宣传。英汉大词典〔below-the-line promotion〕The advertising campaign will be supported by a PR and below-the-line promotion.广告宣传活动将采取公关和线下促销的形式。柯林斯高阶〔bite back〕She bit back at her rival with an aggressive ad campaign.她以极具攻击性的广告宣传活动反击对手。韦氏高阶〔blitz〕The company has blitzed the country with advertising.公司用闪电式的广告宣传打进这个国家的市场。韦氏高阶〔brainwash〕Commercials brainwash consumers into buying things they don't need.广告宣传能给消费者洗脑，使他们购买并不需要的东西。朗文当代〔build up〕They built up the product by advertising.他们用广告宣传产品。21世纪英汉〔campaign〕The anti-fur organization financed an ad campaign featuring celebrities.反皮草组织资助了一个以名人为主打内容的广告宣传活动。牛津搭配〔campaign〕The company launched a huge advertising campaign.该公司发起了一场声势浩大的广告宣传活动。牛津搭配〔catapult〕The publicity catapulted her CD to the top of the charts.广告宣传使她的唱片迅速上升到排行榜首位。韦氏高阶〔coup〕This is a major publicity coup for the company.这是该公司广告宣传的一次巨大成功。麦克米伦高阶〔creative〕Several leading creatives are involved in the advertising campaign.好几位顶级创意人员参与策划了这次广告宣传运动。剑桥高阶〔flasher〕A device that automatically switches an electric lamp off and on, as in a commercial display sign.闪光装置：如广告宣传告示上的一种自动点燃或熄灭电灯的装置美国传统〔fragrance〕The advertisement is for a male fragrance.这则广告宣传的是一款男士香水。柯林斯高阶〔good〕The publicity has been good for business.广告宣传对生意很有帮助。朗文当代〔grist〕Any publicity is good – it's all grist to the mill.广告宣传总是好的 — 它总能起到作用。朗文当代〔hammer sth home〕The advertising campaign will try to hammer home the message that excessive drinking is a health risk.这次广告宣传将使大家清楚地了解过量饮酒有害健康。剑桥高阶〔hammer〕Recent advertising campaigns from the industry have hammered at these themes.该行业最近的广告宣传活动一直在反复强调这些主题。外研社新世纪〔handle〕Publicity is being handled by an outside agency.广告宣传将由外面的一家代理公司负责。麦克米伦高阶〔hoist〕The publicity hoisted ticket sales to 12，500 in two days.广告宣传在两天内把票的销售量提高到12500张。麦克米伦高阶〔hyperbole〕The blurb on the back of the book was full of the usual hyperbole - "enthralling", "fascinating", and so on.这本书封底的广告宣传里满是那些司空见惯的夸张词语：“引人入胜”、“令人着迷”等等。剑桥高阶〔hype〕My products aren't based on advertising hype, they sell by word of mouth.我的产品销售靠的不是天花乱坠的广告宣传，而是良好的口碑。柯林斯高阶〔improve〕The advertising campaign has improved sales.此次广告宣传活动提高了销量。韦氏高阶〔in/by fits and starts〕Replies to the advertisement are arriving in fits and starts.广告宣传的回应零零星星地来了。剑桥高阶〔inflate〕The promotion of a big release can inflate a film's final cost.大规模发行所需的广告宣传会增加电影的最终成本。外研社新世纪〔jump-start〕Advertising can jump-start a political campaign.广告宣传能启动一场政治运动。韦氏高阶〔knot〕The press agent tied himself in knots trying to apologise.那个广告宣传人员急于道歉。柯林斯高阶〔know〕The candidate made herself known to voters through an aggressive ad campaign.这位候选人通过一次雄心勃勃的广告宣传活动让选民对她有所了解。韦氏高阶〔landing page〕Have a different landing page for each advertising campaign.为每个广告宣传活动设置不同的登陆页。牛津高阶〔major〕They are hoping to boost their business with a major new advertising campaign.他们希望通过一次重大的新广告宣传活动来刺激生意。外研社新世纪〔makeover〕They gave their advertising a total makeover to improve their corporate image.为改善公司形象，他们在广告宣传方面做了全面改进。韦氏高阶〔make〕The book's advertised as "navigation made easy".这本书的广告宣传词是“航海不再难”。剑桥高阶〔manipulate〕Advertising like this is a cynical manipulation of the elderly.作这样的广告宣传就是耍弄老年人。牛津高阶〔mark〕The ad campaign was supposed to appeal to young people but it missed the mark.这场广告宣传旨在吸引年轻人，却未达到目的。韦氏高阶〔masterstroke〕That ad campaign was an absolute masterstroke.那个广告宣传活动绝对是妙举。朗文当代〔phase ... out〕The government will phase out an advertising campaign.政府将分阶段开展广告宣传。21世纪英汉〔pitch〕The drug has been pitched as a treatment for many ailments.广告宣传这种药能治许多小病。韦氏高阶〔poor〕This car is advertised as the poor man's Rolls Royce.这种车被广告宣传成穷人的劳斯莱斯。麦克米伦高阶〔product〕Consumers are becoming more suspicious of advertising claims about products that they buy.顾客对他们所购买的产品的广告宣传越来越怀疑。麦克米伦高阶〔profitable〕The advertising campaign proved very profitable.事实证明，这次广告宣传活动很有效。朗文当代〔promotabilities〕We launch a big advertising campaign to promote our new toothpaste.我们发动了一场声势浩大的广告宣传攻势，旨在推销新型牙膏。21世纪英汉〔promotion〕Her job is mainly concerned with sales and promotion.她的工作主要是销售和广告宣传方面的。牛津高阶〔quarterback〕She quarterbacked the company's latest ad campaign.她领导了该公司最近的一次广告宣传活动。韦氏高阶〔sale〕The advertising campaign generated massive sales.广告宣传创造了巨大的销量。牛津搭配〔sandwich man〕A man who pickets or advertises by carrying a sandwich board.三明治式广告宣传员：身体前后挂有广告标语牌以供示威或宣传用的人美国传统〔score〕Advertising may be used to score points off the competition.广告宣传可以用来给自己在竞争中增加筹码。朗文当代〔selling point〕An aspect of a product or service that is stressed in advertising or marketing.产品特色，服务特色：在广告宣传或市场营销中特别强调的某一产品或服务的一个侧面美国传统〔solely〕The product's success cannot be attributable solely to the ads.该产品的成功不能只归因于广告宣传。剑桥高阶〔stoke〕The new ad campaign has helped to stoke sales.新的广告宣传活动有助于提高销售量。韦氏高阶〔swallow up〕A seven-day TV ad campaign could swallow up the best part of £50,000.7 天的电视广告宣传可能会耗费约 5 万英镑。柯林斯高阶〔swing〕The advertising campaign is already in full swing.广告宣传活动已进行得如火如荼。麦克米伦高阶〔target〕Consumers in Japan and the Persian Gulf have become the latest targets for advertising campaigns.日本和波斯湾地区的顾客已经成为广告宣传的最新目标群体。外研社新世纪〔token〕The ad campaign features a few token minorities.这场广告宣传运动凸显的是几个象征性的少数族裔。韦氏高阶〔track〕I think we're getting off the track here - we're supposed to be discussing our advertising campaign.我觉得我们离题了——我们应该讨论的是广告宣传活动。剑桥高阶〔ultimate〕The ultimate cause of what's happened has been the advertising campaign.事情发生的根本原因在于那场广告宣传活动。外研社新世纪〔ultimate〕The ultimate cause of what's happened seems to have been the advertising campaign.出事的最根本原因似乎在于那场广告宣传活动。柯林斯高阶〔vindicate〕The decision to advertise has been vindicated by the fact that sales have grown.销售增长的事实证明做广告宣传的决定是正确的。朗文当代Globetrotting business people are the target of the airline's new advertising campaign.经常要跑许多国家的商业人士成了航空公司新一轮广告宣传活动的侧重对象。剑桥国际He agreed to a publicity stunt in which he would be locked in a glass cage for seven days to write a novel.他同意参加这项广告宣传，届时他将被锁在玻璃笼子里整整七天写一部小说。剑桥国际I think we are over-investing in promotion.我认为我们在广告宣传方面投资过大。牛津商务If we spend $1 000 on our advertising campaign and sell 20 items, the conversion cost per sale is $50.如果我们的广告宣传活动花费 1000 元，而销售了 20 件产品，那么每件产品的转换成本是 50 元。牛津商务In Chicago she'll appear on two talk shows and sign books at Doubleday as promos for her new novel.在芝加哥她将在两个谈话节目上露面，并在双日出版社为书签名，作为她新小说的广告宣传。剑桥国际She has signed an endorsement deal with Nike.她和耐克公司签订了一份广告宣传合同。牛津商务Something advertised as a toy is likely to be used by children.某产品被广告宣传为玩具，使用者很可能就是孩子。牛津商务The ad campaign was rated a success.这次广告宣传活动被认为是成功的。牛津商务The advertising campaign has been a roaring success.广告宣传获得巨大成功。牛津商务The advertising campaign will try to hammer home the message that excessive drinking is a health risk.这项广告宣传试图将过量饮酒有害健康这一信息阐述清楚。剑桥国际The company has been ordered to correct its false and misleading advertising claims.公司已被责令纠正其虚假和有误导性的广告宣传。牛津商务The company has launched a new attention-grabbing (= strongly attracting attention) advertising campaign.这家公司开始了一次非常引人注目的广告宣传活动。剑桥国际The film is being ruthlessly promoted by Hollywood's hype merchants (= people who try to get as much public attention as they can for the film).这部电影被好莱坞的广告宣传商疯狂地宣传。剑桥国际The jeans company's latest advertising campaign involves photographs of animals dressed up as people.牛仔裤公司最近的广告宣传包括让动物穿得像人的照片。剑桥国际The product became a best-seller through costly print and television advertisements.凭着昂贵的印刷品及电视广告宣传，这产品成了畅销货。牛津商务There was so much hype beforehand that it would have been difficult for the film to match up with our expectations of it.事先天花乱坠的广告宣传太多，因此影片很难达到我们的预期。剑桥国际We are often conned by clever advertising into thinking that certain products are better than others.我们常常被巧妙的广告宣传所欺骗，认为某些产品要比其他的同类品好。剑桥国际We spent $15 million on an advertising campaign to raise awareness of the brand name.我们花了 1 500 万元进行广告宣传活动以提高品牌知名度。牛津商务We've assigned Chris to the advertising campaign. /We've assigned the advertising campaign to Chris. /We've assigned Chris the advertising campaign.我们已把广告宣传的工作布置给了克里斯。剑桥国际We've decided to create a new secretarial post (Am and Aus usually position) in the publicity department.我们决定在广告宣传部门设立新的秘书职位。剑桥国际 |
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