| 单词 | 广告 |
| 释义 | DEFINITIVE EXAMPLES 权威例句〔ADVERTISING〕Beside the freeway was a huge billboard showing an ad for Ben ＆ Jerry's ice cream. 高速公路旁边是一块很大的广告牌，上面是本与杰里冰淇淋的广告。朗文写作活用〔ADVERTISING〕Nissan is about to launch a nationwide campaign for its new range of cars. 日产公司将要为它的新车系列开展一场全国性的广告宣传活动。朗文写作活用〔COPY〕When they realized there was money to be made from games such as snooker, sportswear advertisers soon jumped on the bandwagon. 意识到能从斯诺克等比赛中获利，运动服广告商很快一窝蜂随起大流来。朗文写作活用〔DO/NOT DO〕The advertisement shows two firefighters in action putting out a blaze. 广告中出现两名救火员在扑灭大火的场景。朗文写作活用〔EFFECTIVE/NOT EFFECTIVE〕The advertisement was simple but remarkably effective. 这则广告很简单，但是效果显著。朗文写作活用〔SEXY〕The advertisement showed a sexy young woman in a short skirt standing beside a sports car. 广告上是一位非常性感的年轻女郎，穿着很短的裙子站在一辆跑车旁边。朗文写作活用〔SHINE/SHINY〕Outside the club, a woman was handing out day-glo green fliers. 俱乐部外面，一名妇女在分发荧光绿色的广告传单。朗文写作活用〔advertisement〕I answered an advertisement in the Bookseller and was called in for an interview the following week.我应征了《书商》上的一个广告, 第二周被叫去面试。外研社新世纪〔advertisement〕She saw an advertisement for a ski vacation in Vermont.她看到一则去佛蒙特州滑雪度假的广告。朗文当代〔advertise〕It was a job he had seen advertised in the paper.这个工作职位他在报纸广告中看到过。外研社新世纪〔advertise〕They started advertising the new model on television before it was in the showrooms.新型号还未摆上展厅, 他们就开始在电视上做广告。外研社新世纪〔advertising〕He works in advertising.他在广告业工作。麦克米伦高阶〔advertising〕Madison Avenue was the home of the advertising industry in New York City.麦迪逊大道是纽约市广告业的发源地。外研社新世纪〔advertising〕Several well-known authors began their careers writing advertising copy.几位著名作家以写广告文案开始自己的职业生涯。外研社新世纪〔advert〕After the adverts, the presenter tried to pretend that everything was back to normal.广告过后，主持人努力假装一切恢复正常。柯林斯高阶〔ad〕TV ads for cars 汽车电视广告牛津搭配〔answer〕She answered an advert for a job as a cook.看到招聘厨师的广告, 她去信应聘了。外研社新世纪〔apply〕By the time I saw the job advertised it was already too late to apply.我看到招聘广告的时候，已经太晚了，错过了应聘时机。剑桥高阶〔bait〕Television programmes are essentially bait to attract an audience for advertisements.电视节目本质上是吸引观众看广告的诱饵。外研社新世纪〔ballyhoo〕Weeks of ballyhoo preceded the play's first night.此剧首演之前进行了好几星期哗众取宠的广告宣传。英汉大词典〔barrage〕The public was barraged with campaign ads in the months leading up to the election.竞选前几个月，公众被铺天盖地的竞选广告所淹没。韦氏高阶〔billboard〕The advertisement or message posted on such a panel.广告：贴在上述平板上的广告或消息美国传统〔bill〕A public notice, such as an advertising poster.广告，海报：公共布告，如广告招贴美国传统〔bill〕The book is billed as a “report”.广告说,这本书是一份“报告”。英汉大词典〔bite back〕She bit back at her rival with an aggressive ad campaign.她以极具攻击性的广告宣传活动反击对手。韦氏高阶〔bombard〕We're all constantly bombarded with television ads.我们都时常处在电视广告的狂轰滥炸之下。牛津搭配〔break〕We'll be back with more after a short break.短暂广告之后还有更多内容。朗文当代〔build〕The advertisements are aimed at building support for political candidates.这些广告旨在为政治候选人赢得支持。韦氏高阶〔complain〕People should complain when they consider an advert offensive.如果认为广告令人愤怒, 就应当投诉。外研社新世纪〔concerned〕The agency is more concerned with making arty ads than understanding its clients' businesses.广告代理商更关心拍摄附庸风雅的广告, 而不是了解客户的业务。外研社新世纪〔connotation〕Advertising works largely by connotation, by attempting to associate the product with ideas such as 'coolness' and 'status'.广告主要通过暗示起作用, 即试图把产品和诸如“酷”、“地位”等概念联系起来。外研社新世纪〔consent〕He did not give his consent for the use of his name in the advertisement.他不允许在广告中使用他的名字。韦氏高阶〔convince〕Powerful advertising can convince people to buy almost anything.宣传有力的广告可以说服人们购买几乎任何东西。外研社新世纪〔copy〕She got a job writing advertising copy.她得到一份写广告文案的工作。韦氏高阶〔coupon〕A printed form, as in an advertisement, to be used as an order blank or for requesting information or obtaining a discount on merchandise.定货单：印刷的表格，如广告中用来作为定货单或用来咨询或卖出后获取贴现美国传统〔coup〕This is a major publicity coup for the company.这是该公司广告宣传的一次巨大成功。麦克米伦高阶〔creative〕This city is full of creatives.这个城市到处都是广告策划人员。麦克米伦高阶〔deterrent〕They hope that the new law will be a deterrent against false advertising.他们希望新法令将遏制虚假广告。韦氏高阶〔direct marketing〕The direct marketing industry has become adept at packaging special offers.直接邮寄广告业在特卖品的包装方面已经变得非常熟练了。柯林斯高阶〔equivalent〕Each sponsor received the equivalent of £1 millon worth of advertising.每位赞助商均获得价值 100 万英镑的广告收益。牛津搭配〔flasher〕A device that automatically switches an electric lamp off and on, as in a commercial display sign.闪光装置：如广告宣传告示上的一种自动点燃或熄灭电灯的装置美国传统〔gap〕Ads are just there to fill the gaps between quiz shows.插播广告只是为了填补知识竞赛节目间的空档。牛津搭配〔gear sth to/towards sb/sth〕These advertisements are geared towards a younger audience.这些广告的对象是年轻的观众。剑桥高阶〔generate〕The advertising campaign generated a lot of interest in our work.广告活动使很多人对我们的工作产生了兴趣。麦克米伦高阶〔hammer sth home〕The advertising campaign will try to hammer home the message that excessive drinking is a health risk.这次广告宣传将使大家清楚地了解过量饮酒有害健康。剑桥高阶〔headhunt〕He was headhunted by Barkers last October to build an advertising team.他去年十月被巴克斯公司挖走, 负责组建一支广告团队。外研社新世纪〔headline〕The products that are often headlined on TV are the good sellers in the recent markets.那些活跃在现时电视广告中的产品即是当今市场上的畅销货。21世纪英汉〔help〕Help wanted “招工”(广告用语)英汉大词典〔hoarding〕An advertising hoarding on the platform caught her attention.站台上的广告牌引起了她的注意。外研社新世纪〔homemaker〕TV commercials often show happy homemakers.电视广告里常常出现快乐的家庭主妇。韦氏高阶〔induce〕People are always induced by advertisements to buy things they don't really need.人们总是受广告的引诱，买一些自己并不真正需要的东西。21世纪英汉〔jungle〕The paper is a jungle of ads.报上尽是杂七杂八的广告。英汉大词典〔launch〕The launch of their new product line will include prime-time TV commercials.他们的新产品系列的发行推广方式将包括在电视黄金时段做广告。麦克米伦高阶〔law〕Many doctors backed plans for a law banning/to ban all tobacco advertising.许多医生都希望能有法律禁止烟草广告。剑桥高阶〔locally〕He advertised locally.他在当地刊登了广告。外研社新世纪〔lure〕Large firms lure customers away with slick advertising.大公司以花言巧语的广告拉走顾客。英汉大词典〔mystery〕We'll reveal the identity of today's mystery guest after these commercials.广告后我们将揭晓今天的神秘嘉宾。韦氏高阶〔negative〕The ad campaign actually had a negative impact on sales.这场广告宣传攻势实际上对销售产生了负面影响。麦克米伦高阶〔play ... up〕This new firm will attract the crowds,whatever its quality, provided that it gets played up in the right way.这家新开的商号将吸引大群大群的人，不管它质量如何，只要它广告做得好。21世纪英汉〔pleasure〕Could you photocopy the advert for me?—With pleasure John.你能帮我把这份广告复印一下吗？——非常乐意, 约翰。外研社新世纪〔poised〕The company is poised to launch its new advertising campaign.公司随时准备发起新的广告攻势。剑桥高阶〔profitable〕The advertising campaign proved very profitable.事实证明，这次广告宣传活动很有效。朗文当代〔publicity〕Did you see the publicity for our play?你可曾看见我们戏剧的广告？牛津同义词〔ribbon〕He sat back in the taxi and watched the neon signs ribbon past the windows.他靠坐在出租汽车里,看着那些霓虹灯广告在车窗外像一条条彩色丝带似的倏忽而过。英汉大词典〔sale〕The advertising campaign generated massive sales.广告宣传创造了巨大的销量。牛津搭配〔send〕Advertising sends the message that you have to be thin to be successful.广告传递出的信息就是，要想成功就得瘦。朗文当代〔small ad〕Prospective buyers should study the small ads in the daily newspaper.打算购物的人应该研究研究日报上的小广告。柯林斯高阶〔something〕Her brother is something in advertising(=he has a job in advertising).他的哥哥在从事广告工作。麦克米伦高阶〔stipulate〕The job advertisement stipulates that the applicant must have three years' experience.招聘广告明确要求应聘者必须有三年工作经验。牛津高阶〔target〕The advert for the energy drink is targeted specifically at young people.这则能量饮料的广告是专门针对年轻人的。剑桥高阶〔tobacco〕The ban on cigarette advertising will upset the tobacco lobby.禁止烟草广告会令院外烟草游说团体感到气恼。牛津搭配〔track record〕We're looking for someone with a proven track record in selling advertising.我们正在寻找一位在广告销售业绩方面确有良好记录的人。朗文当代〔trade on sth〕This kind of advertising trades on people's fears.这种广告利用了人们的恐惧心理。剑桥高阶〔ubiquitous〕The company's advertisements are ubiquitous.那家公司的广告随处可见。韦氏高阶〔voice-over〕Famous actors often provide voice-overs for ads.著名演员经常为广告配音。剑桥高阶〔want ad〕I furnished my first apartment with items from the want ads.我从分类广告上购置物品，布置了我的第一间公寓。柯林斯高阶〔want ad〕I furnished my first apartment with items from the want ads.我用通过分类广告置办的物品布置了我的第一间公寓。外研社新世纪〔want〕That big advertiser liked the show and wanted in.那个大广告商喜欢这个节目,想参与。英汉大词典〔whip〕The advertisements were designed to whip up public opinion.设计这些广告是为了激起公众的舆论。牛津高阶〔word〕The restaurant does not advertise, but relies on word of mouth.这家餐馆并没有做广告，靠的是口碑。牛津搭配〔yard〕The first Bush-Cheney yard sign appeared on my street last week.上周，第一块布什与切尼的广告牌出现在我家所在街道的一个庭院里。牛津搭配〔yute〕The adverts target yute culture.这些广告瞄向年轻人的文化。剑桥高阶Desktop publishing has made in-house ad services more affordable.桌面出版系统使机构内部广告服务更为便宜。牛津商务How much did we spend on advertising last year? 去年我们的广告费是多少？牛津商务In our campaigns, average OTS reaches 10 or more per week.在我们的活动期间，平均广告可见度每周达到 10 次或 10 次以上。牛津商务Income from advertising increased in the first half of the year, but then trailed off.今年上半年广告收入有所增长，但随后逐渐减少。牛津商务It says in the ad that the bathroom is spacious and well-appointed.广告上说，浴室很宽敞，设施一应俱全。剑桥国际It's a short promo, made to accompany the release of the group's latest record.它是一部为配合这个小组最新唱片的发行而制作的广告短片。剑桥国际It's the sort of ad that is intended to appeal to teachers, lawyers, doctors and other professionals.这是那种想吸引教师、律师、医生及其他专业人士注意力的广告。剑桥国际More news after the break.广告之后继续报道新闻。牛津商务Revenue from local advertisers fell by 6%.来自当地广告商的收入下降了 6%。牛津商务She hummed an advertising jingle as she made herself a cup of coffee.她一边冲咖啡，一边哼着支广告短歌。剑桥国际The advertisements were highly offensive to woman. 这些广告令女士们大为反感。译典通The advertisements were intended to increase the company's visibility in the marketplace.这些广告旨在提高该公司在市场上的知名度。牛津商务The advertising campaign has been a roaring success.广告宣传获得巨大成功。牛津商务The company has a huge advertising budget.这公司有庞大的广告预算。牛津商务The group intends to demerge the advertising division into a separate business.集团打算将广告部门分拆出来成立一个单独的企业。牛津商务The television company received several sharply-worded letters of complaint about the commercial.电视公司收到了好几封措词尖锐的投诉信，对中间插播的广告提出批评。剑桥国际The whole idea (=only purpose) of advertising is to make people buy things.广告的唯一目的是使人买东西。剑桥国际This latest rise in sales is (a) witness to the universal appeal of our recent advertising campaign.最近销售额上升证明了我们近来广告活动的广泛吸引力。剑桥国际 |
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